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Brazil Retailer Magazine Luiza To Buy Lojas Maia

July 20th, 2010

Brazilian retailer Magazine Luiza on Monday announced the purchase of rival Lojas Maia, for an undisclosed amount, as part of a strategy of geographic expansion.

Magazine Luiza is strong in Brazil‘s southeast and south, while Lojas Maia is strong in the Brazilian northeast, said Luiza Trajano, president of Magazine Luiza.

Magazine Luiza enjoyed 2009 gross revenues of 3.8 billion Brazilian reals ($2.13 billion), while Lojas Maia had revenues of about BRL1 billion.

Executives for the two companies declined to comment on the purchase price for Lojas Maia. However, press reports earlier Monday indicated Magazine Luiza was in talks to buy Lojas Maia for approximately BRL300 million.

Copyright © 2009 Dow Jones Newswires

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