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Eco-Store Coop Natural Comes to Joao Pessoa

September 14th, 2009

CoopnaturalThe greenest city in Brazil gained its first eco-store belonging to the Coop natural Franchise System on the 25th August. The cooperative which is behind the store (also known as Coop natural) manages a value creation chain which involves different areas of the textile sector, with the focus being on the principles of fair trade, being ecologically friendly, sustainable development and ethics in the carrying out of business.

The broad production arrangement used by the cooperative uses scientific research to generate eco-social production processes and products; and stimulates family-based and organic agriculture, handiwork and popular culture. Inserted within the value chain there is a solidarity-based sales system for special products in retail stores that also takes its focus from the same previously mentioned principles.

The system has been planned and is being managed by Brazilliant Consulting; a company that is 100% from the state of Paraiba and has been in the market place for five years now, and which sees a very bright future for the possibilities that are available for the distribution of eco-social products. The inauguration of the first store belonging to this system, in Caiçara Shopping, Bessa (on the other side of the road to Bessa Shopping) marks the beginning of an important phase in the development process of Coopnatural’s organic and naturally coloured cotton production chain, or in other words, it is the beginning of the franchise system’s operations.

This project is headed by entrepreneurs: Luciana Rabay, Gareth Butcher and Ari D’Lima. The architectural project is the work of architect and plastic designer, Jonas Lourenço and the initial collection of products has been designed by designer, Carol Japiassu. Coopnatural for a better world!

Press Release

Brazilliant Consulting

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