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Brazilian brewery to sponsor Brawn

September 14th, 2009
Nick Fry, Chief Executive Officer of Brawn GP

Nick Fry, Chief Executive Officer of Brawn GP

Brazilian beer Itaipava will be advertised on the Brawn GP cars of Rubens Barrichello and Jenson Button for a special one-race deal at the penultimate Grand Prix of the season. The Cervejaria Petrópolis brewery has linked up with the championship-leading team for the event in Sao Paulo only.

The link-up with Brawn marks the first move into Formula One for Itaipava, manufactured by the third-largest brewery in Brazil. The logo of the drink will be seen on the nose cones and sidepods of the two cars as well as on the helmets of Button and Barrichello.

“Brawn GP is delighted to welcome Cervejaria Petrópolis and their Itaipava brand to the team and to Formula One for the very first time,” commented Brawn CEO Nick Fry of the company founded in 1994.

“The Brazilian Grand Prix is always a great event with a fantastic atmosphere and we are very proud to be associated with a prestigious Brazilian company for their home race. Our new partnership should prove to be very exciting as the season and the battle for the championship reaches its climax.”

“We are very pleased to have agreed the partnership between Cervejaria Petrópolis and Brawn GP for the Brazilian Grand Prix,” added Douglas Costa, Corporate Marketing Manager at Cervejaria Petrópolis. “Raising awareness of the Itaipava brand and our responsible driving message through involvement in motorsport is extremely important to our company strategy and our first venture in Formula One is designed to take this awareness to a wider audience through the global reach of the sport.

http://f1.gpupdate.net


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