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Groundbreaking Planning Ruling Launches Joao Pessoa, Brazil onto World Stage

September 4th, 2009

lagoaAfter many years of negotiation, the Federal Government, Ministrio Publico Federal (MPF) has granted the state of Paraiba permission for the construction of a conference centre in the state capital of Joao Pessoa. The centre will be constructed in Cabo Branco, a tranquil area with a splendid beach and great restaurants and bars. It is Joao Pessoa’s number one residential district and an ideal investment location.

The building has an estimated budget of $50 million and initial works are due to start in September according to Infrastructure Secretary, Francisco Sarmento. The Government of Paraiba fulfilled all of the terms established in an Agreement with MPF at the beginning of August 2009.

The land at the centre of these negotiations has always been zoned for touristic and residential development, with proposals for at least six large resort hotel schemes including golf and Spa centres. The land has effectively been blocked from development for the last 20-years, but now with this agreement in place, land-owners are rushing for planning permission.

The area has some of the best beaches in Paraiba, and it has been environmental concerns which have delayed the development of this location and the expansion of the city. The essence of the agreement between State and Federal bodies was agreement on the safeguarding of existing wildlife, vegetation and protection of the beaches.

Sarmento says that such a building will be a landmark in tourism history in the state. With this centre, we will be able to regularize out touristic network, getting better results in our economy even on low-season months, as we will be able to perform various events. He says that this approval will contribute to a massive increase in real estate prices in the region. We can expect various kinds of investments, with the building of hotels and resorts.

Joao Pessoa is one of Brazils most exciting yet little-known cities. It is located on the Brazilian North East coast and is home to some of the most beautiful beaches in the region. Known as the gateway to Europe due to its position as the most easterly point of the Americas, it is popular as a holiday destination amongst Brazilians from the South who choose it for its charm and absence of towering high rises that dominate some of the more heavily developed North Eastern cities.

Joao Pessoa is renowned as Brazils safest city with great restaurants, lively bars and extensive shopping areas. It is also officially the world’s second-greenest city, full of squares, gardens and areas of preserved natural forest.

Joao Pessoa has a lively cultural calendar (check out the whats on guide on this site) and plays host to many  high-profile events  just about every weekend. From street marathons and music festivals to art exhibitions and literary gatherings, there is always something special to see or do.

Convention organizers also look favourably on Joao Pessoa with dozens of conventions taking place throughout the year including The International Naturists Convention at tambaba.

Paraiba and Joao Pessoa in particular, is experiencing rapid growth within the domestic market due to its economic expansion and migration from the south. International interest is also growing apace. This area offers investors excellent year-round rental prospects due to its 12-month season, as well as a growing stream of international investors and domestic buyers should they wish to sell on their investments. The development of the Conference centre and the proposed hotels and resorts will only increase the investment potential of this great city.

Leslie Richards wrote this piece and is a investment consultant to Brazil Land Invest. There is a huge demand in North East Brazil for affordable housing and Brazil Land Invest have extensive experience of sourcing and developing these projects.

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