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The Economist to Discuss Role of Brazil in New World Order

August 30th, 2009

The EconomistThe Economist. the British group who publishes a business magazine of the same name, is going to promote, on October 21st, The Economist’s Brazil Summit, a conference in which existing business opportunities in the country will be among the key subject matters. The meeting will happen in São Paulo, in southeastern Brazil.

“We chose Brazil because of the potential that its market has shown. We believe that a large share of multinational companies tend to be based in the country, and nearly 50% of the 100 largest ‘multi-Latin companies’ are based in Brazil as well,” said the Marketing and Communications director of The Economist Group for Latin America and the Caribbean, Adrian Garcia-Aranyos.

In addition to discussing opportunities in the country, the forum should tackle issues such as the shift in the international scenario after the financial crisis, the comparison between large emerging countries as engines for global growth, the role of Latin America in a new world order, Brazilian education, consolidation of the financial and capital markets in the country, and the perspectives for Brazil up to 20

According to the evaluation of the Economist Group, emerging markets remain an important source of growth for the world economy, and Brazil’s resistance to the effects of the crisis will be put to the test this year and in the next year. “The opportunities in Brazil are there to be seized by those who are well-informed, up-to-date and ready to take action,” says a release issued by the group.

The target audience for the event are businessmen who are seeking information to help their businesses and interested in establishing stronger ties with their peers, private sector leaders, government officials, and analysts.

Lecturers will include people such as Brazilian economist Eduardo Gianetti da Fonseca; Mexican professor, writer and former minister, Jorge Castañeda; the chairman of the Brazilian Federation of Bank Associations (Febraban) and of bank Santander Brasil, Fábio Barbosa; the president of airline Azul Linhas Aéreas and creator of Jet Blue, David Neeleman as well as the president of Fiat Latin America, Cledorvino Belini.

Among the other participants: the chairman of the Brazilian Development Bank (BNDES), Luciano Coutinho; the chairman of Shell Brazil, Vasco Dias; the former executive vice-president of bank Itaú BBA, Jean-Marc Etlin; the president of investment company BTG, André Esteves; the president of the Institute of Co-Responsibility for Education and of the Board of Advisors of Philips Latin America, Marcos Magalhães; the World Bank’s education specialist, Alberto Rodriguez and Brazilian President’s Chief of Staff, Dilma Roussef, as well as the main editors of The Economist.

According to Garcia-Aranyos, the Economist Group organized a similar conference in Brazil last year, a smaller one in the late 1990s, and one curious fact is that the first international conference ever promoted by the group was held in the Brazilian capital, Brasília, in 1957, when the city was still under construction.

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